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SOCIAL MEDIA

Organika Health

By SOCIAL MEDIA

Organika is a well-established health and wellness company in Richmond, BC. Since 1990, Organika has grown from a small business with four products to a globally-recognized brand offering more than 600 premium natural health solutions. With people becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts, they recently needed help in designing these and their other social ads.

PROJECT GOALS

To increase views, reach over-all brand awareness and meet the marketing team’s targeted revenues for the specific campaigns.

Process

We helped create the ad content which was designed around their new flagship products. The campaign was deployed on Instagram Stories, with corresponding placements in Google and Facebook.

Challenges

With limitations in size and viewing time, I had to think of good, bite-sized, content as the product images were required to be in the ad. As they were single-frame stories, I had to make each second count.

Results

The new ads we provided resulted in increased engagements and views, meeting and increasing the marketing team’s goals for the campaign.

Roundtable Pizza

By BRANDING, SOCIAL MEDIA, WORDPRESS WEBSITE

With over 19 years of experience in the pizza business, the Roundtable Pizza owners were looking for a boost in their sales. But Richmond, BC is no stranger to Roundtable pizza. How could they stand out amongst the other franchise owners (and other competitors) in the area and establish a solid online presence? 

Project Goals

Roundtable Pizza Richmond’s website needed a fresh new look- A mobile-responsive website that will make online ordering faster. I also designed their social media campaign as a follow-up to the website project.

Process

I built a website with efficient call-to-action buttons, dividing the sections into three main steps: View offers (top block), select pizza (middle block) and order now (third block).

Challenges

At the start, I proposed more functionality on the website such as an engagement window for orders. The client was concerned about the new process and how it would affect his operations and had to postpone it to the next project phase.

Results

The new website was configured for SEO and digital marketing and was deployed simultaneously with social media and paid advertisement campaign. This synergy resulted in higher ranking and sales.

thomasgalang.com