Google’s EdTech Team holds various conference-style events with partner businesses focused on utilizing Google. Last year’s Google Executive Summit with booking.com was held last year in Google’s Partner PLEX and my role was to provide event graphics from ID cards, invites, door graphics, and display walls.
Since many different departments within booking.com were joining, the Summit team thought of using a puzzle theme with each department track representing a piece of the puzzle.
With print collateral, project management and timelines are more sensitive. It is important to align with the vendors to get the schedule, production deadlines, installation and logistics and factor it in the design timeline.
The design process from ideation to distribution went smoothly and the Google Executive Summit was a success.