Instant Imprints New Westminster is our friendly-neighbourhood printing shop here in New Westminster. The owners approached us about designing an SEO ready WordPress website, and to help them with their digital marketing and social media presence.
Project Goals
To create a distinctively-designed and SEO-ready website for the New Westminster branch. This new website will show the work of the specific branch and function independently from the main franchise, with separate paid advertisement and social media accounts.
Process
I built the website from a parent theme and configured the SEO via WordPress plugins. All tag managers and necessary plugins for Google PageInsights have been installed and tested.
Challenges
The client decided to maintain the website in-house, a new training step had to be included in the original contract. We installed a drag-and-drop interface on WordPress and was able to reduce the learning curve for the client and ensure a smooth turn-over.
Results
I was able to design a website that generated more traffic for the specific New Westminster branch and was able to educate the client on how to update their content and how to get their digital marketing going.