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With over 19 years of experience in the pizza business, the Roundtable Pizza owners were looking for a boost in their sales. But Richmond, BC is no stranger to Roundtable pizza. How could they stand out amongst the other franchise owners (and other competitors) in the area and establish a solid online presence? 

Project Goals

Roundtable Pizza Richmond’s website needed a fresh new look- A mobile-responsive website that will make online ordering faster. I also designed their social media campaign as a follow-up to the website project.


I built a website with efficient call-to-action buttons, dividing the sections into three main steps: View offers (top block), select pizza (middle block) and order now (third block).


At the start, I proposed more functionality on the website such as an engagement window for orders. The client was concerned about the new process and how it would affect his operations and had to postpone it to the next project phase.


The new website was configured for SEO and digital marketing and was deployed simultaneously with social media and paid advertisement campaign. This synergy resulted in higher ranking and sales.