Project Goals

The original startup (Common Sourcing) needed to change their brand to cater to a strictly female audience.

Process

With the main task to rebrand and redesign the look of the website and app,  the client and I had to review all of the existing materials to discuss which characteristics we want to retain (corporate feel, dark theme) while shifting the focus to a female audience.

Challenges

The colorways used were vital in the redesign, and though careful selection I was able to develop a harmonious pink to corporate blue palette. The UI of the app was also redesigned to cater to the new brand colors.

Results 

With the new look of the app and website, Mentor Maven was able to pivot its launch strategy. It successfully entered its seed stage this January 2022.

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