Lotus Land Cannabis Club in Vancouver needed a re-brand for launching their new line of vape pens, and oils, as well as their up-and-coming flagship store.
The owners needed a fresh, new, sophisticated look for their cannabis club and their new line of products. The new design will be applied to their new packaging, labels, products and brick-and-mortar shops.
Building on their new positioning, the idea was a simple one; create a whole new experience and environment, reminiscent of vintage lounge clubs of the 50’s, seasoned with retro and art deco elements. The logotype is bold and central, with a lotus flower fashioned as a crown as a subtle logomark.
The design phase came before the proposed post-regulation for packaging, and new layout rules and colours had to be applied.