BRANDING + LOGO DESIGN

How do you want your company or product to be perceived? With great research, design, and strategy, together we can build a brand that makes a mark.

BRANDING + LOGO DESIGN

More than clever shapes and pretty fonts, creating your logo requires background research and thorough understanding of your brand and the consumer. How do you want your company or product to be perceived?

The Branding Process

STEP ONE

INTERVIEW AND RESEARCH

We send you a client questionnaire so we can get to know you and your business. We discuss your organization & what you want to see in the logo. After this, we research the industry and your competitors, staying aware of trends, what works, and what doesn’t.

STEP TWO

LOGO DESIGN PHASE

Based on our research, we create several versions which approach the same problem. You can pick just one idea for refinement — sometimes you may want to run two or three in parallel just to see where they go. We go back and forth regarding the improvements and changes to the presented logo drafts. Ultimately, the final logo is chosen, approved and prepared for identity development.

STEP THREE

REVISION AND REFINEMENT

Once we finalize a design, we come up with a brand style guide. This will include all of the colors in your chosen logo design mapped out in a color palette in CMYK, RGB & Pantone colors. Along with your logo color palette, we will develop a layout and measurement guide to keep all of your branding consistent across multiple platforms.

STEP FOUR

LOGO APPLICATION + DEPLOYMENT

As a final step, we apply the design and branding to your business cards, stationery, social media pages, and more. You receive that final logo, which can be used on your branding, marketing collateral, printed items, website, and everywhere! You receive the original Vector, Illustrator and EPS files for the logo. These files are scalable to any size, large or small.