We Book Care is the second venture of the Independent Lifestyles group, a leading home care company in Gibson’s BC. In 2018 the owner intended to expand the organization with a more streamlined home care booking system.

Project Goals

To build a new brand and logo which easily identifies their new company and service while maintaining certain aspects of their other business’ brand design.

Process

It was crucial to come up with a branding approach that introduces the new service, which is an easy-to-use, online care booking system with the tagline “Simple as 1-2-3.” We used familiar icons and elements to build the logo mark while retaining the brand colours of their other business, Independent Lifestyles.

Challenges

After the initial presentation, the client wanted to incorporate two approved designs into one logo. At first, we were sceptical if the new suggestion would work, but after a few drafts we finally came up with something that we were happy with.

Results

The branding exercise was a success. The client’s expectations were met, with the new branding design being the platform for a successful new business. The familiar brand colours resulted in consumers acknowledging and welcoming the fact that the company now had much more to offer.

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